Customised filters and touch-friendly icons are part of a functions upgrade and new look for United Airline’s homepage.
The website – now being tested – will launch this summer following additional customer feedback and refinements.
The first thing that users will note is that the website features a touch-friendly interface, which the airline says is achieved through widgets (icons). With the widespread use of tablets and other touch-enabled mobile devices, this represents a logical step for the carrier.
United’s MileagePlus members can easily track their travel histories, including upcoming trips and past searches, offering added convenience to travellers frequently flying specific routes.
A search filter system will also be introduced that allows customers to choose their flights based on individual preference. Whether it’s selecting a flight that supports wifi, or picking a specific city to connect through, the filters can be used to narrow search results.
"Much more than a facelift – we kept our customers' needs and preferences for personalised travel at the centre of the design to offer an entirely new and improved experience altogether,” said Scott Wilson, United's vice president of merchandising and eCommerce.
For more information, visit united.com
Clement Huang
