NH Hotels will open the largest hotel in Benelux — Belgium, the Netherlands, and Luxembourg — in the second half of 2018.
The new-build Nhow Amsterdam RAI will have 650 guestrooms over 25 storeys.
It will be located in the Amsterdam RAI exhibition and conference centre complex.
How it will look: Nhow Amsterdam RAI (© OMA)
The "iconic" building has been designed by OMA, headed by Dutch architect Rem Koolhaas.
A statement said: "State-of-the-art technological innovations will be implemented in the hotel, such as next-generation 3D holographic telepresence technology for virtual and interactive meetings and events...
"A high-end multimedia studio will be developed on the top floor where TV, radio and online programmes can be recorded and aired live from the top of Amsterdam."
Nhow Amsterdam RAI will be the brand's second hotel in the Netherlands, following the opening of Nhow Rotterdam last year.
There are also Nhow properties in Milan and Berlin with 12 more hotels expected to open by 2018.
Maarten Markus, NH Hotel's managing director in Benelux, UK, France, US and Africa, said: "With 650 rooms, 25 floors and a state-of-the-art multimedia studio at 91 metres high, we and our partners will change the Amsterdam skyline."