Virgin Atlantic has opened a £2.5million Clubhouse lounge in Terminal 2 at Los Angeles International airport.
The carrier has opened the LAX facility as part of a £300 million investment in “customer experience” (see news, September 2014).
The 4,000 sqm lounge is Virgin’s 11th Clubhouse and faces the Hollywood Hills in the distance.
Created by Virgin’s in-house design team in partnership with Slade Architecture, it features a copper-lined bar and artwork by both California-based artists and British artists.
Virgin’s Clubhouses at New York JFK and Newark Liberty airport were also both designed by Slade Architecture.
The airline has partnered with LA’s Hinoki & Bird to provide a restaurant menu with three signature dishes – green papaya salad, chilli crab toast and miso donuts.
Wifi is available throughout the lounge.
Entry into the Clubhouse is complimentary for Virgin Atlantic Upper Class passengers or those with a Flying Gold Club card.
Reuben Arnold, Virgin Atlantic’s brand and customer engagement director, said: “Los Angeles was the natural choice for our next Clubhouse investment. It is such an important route for us – we have been flying there for 25 years this year.
“The investment in LAX will also include a refreshed check-in area as well as the introduction of a meet-and-greet chauffeur drop-off service.
“Furthermore, our brand new 787s will be on the route from May, and together with the increased connectivity as part of our joint venture with Delta, we’re able to offer our customers the best possible experience when flying between London and Los Angeles.”