Starwood Hotels & Resorts Worldwide has high hopes for its Sheraton brand, which is expected to see at least 20 new hotels opening by the end of the year.
In particular, strong demand across Asia-Pacific is helping to drive the brand’s growth, with Sheraton due to open more than one-third of its new hotels in the region.
“Sheraton holds firm in helping to widen Starwood’s lead as the largest upscale and luxury hotel operator in Asia Pacific, including China, accounting for nearly 46 per cent of the company’s rooms in the region,” said Simon Turner, president of global development for Starwood.
Already the largest high-end hotel brand in China, Sheraton is growing in the primary cities, as well as expanding its presence in the country’s secondary and resort markets.
This year, the brand will open its third hotel in Beijing, its fifth in Shanghai, as well as debut in five new markets including Bengbu, Chuzhou, Zhanjiang and Harbin. Altogether, there are more than 33 hotels slated to open in China over the next four years.
Over in India, Sheraton is gearing up to debut Sheraton Hyderabad Hotel in 2016, as well as oversee another two hotels in development. The brand will also enter Sri Lanka with the opening of the Sheraton Colombo Hotel in 2016, as well as its second hotel in Samoa this year.
For more information, visit starwoodhotels.com