Cathay Pacific has teamed up with Illy to offer premium coffee to its first class and business passengers.
The airline has already started serving the Italian coffee on its flights. From next month, it will also have Illy espresso, café latte and cappuccino on-board.
The carrier said it has worked with Illy to develop "unique coffee filter 'pillows' specifically for inflight use".
A statement added: "The Cathay Pacific catering team has worked closely with Illy to choose the most appropriate level of roasting for the company's quality coffee beans."
Dominic Perret, the airline's general manager of inflight services, said: "We believe that serving a superb cup of quality Illy coffee will help to enrich the overall travel experience for our premium customers."