BA redesigns business amenity kit

10 Feb 2015 by GrahamSmith

British Airways has unveiled its new business class amenity kit.

The redesigned wash-bag has a drawstring and can double as a shoe-bag or hold loose items, the airline said.

It will still contain Elemis products, including pro collagen marine cream, pro radiance hand and nail cream and lip balm, and an eye mask, socks, a pen, earplugs, a toothbrush and toothpaste.

BA new amenity kit

Redesigned: The wash-bag has a drawstring (© Nick Morrish)

BA new wash-bag

The addition of an eye mask and ear plugs suggest BA has taken onboard the negative reaction to their ommision during its last amenity kit redesign (see news, November 2013).

Kate Thornton, BA's head of product and service, said: "Our wash-bags have been developed based on years of experience and understanding of what travellers want.

"We see it as our job to pre-empt our customers' needs and the amenity kit is an important part of that."

Last week, BA announced it is extending its pre-order meal service from six routes to 21 (see news, February 5).

Graham Smith

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