News

Swiss unveils 'substantial' business class overhaul

5 Feb 2015 by GrahamSmith

Swiss has announced the "substantial" enhancement of its business class product.

The national airline said it will provide more privacy and comfort for its business passengers as part of a new strategy it calls "Next Generation Airline of Switzerland".

Business class travellers on short-haul flights will benefit from a bus transfer at select airports from the end of March. The service will be available at major Europe airports when flights arrive at non-terminal stands.

The carrier's European fleet of A320 and A321 aircraft are currently being refitted with ergonomic seating as part of a new business cabin design.

Swiss said it guarantees to keep the adjacent seat vacant in business from the end of next month.

Long-haul passengers will benefit in the final quarter of 2015, when the airline is due to open new lounges at Zurich airport's Dock E for Senator and Swiss Business members.

The two facilites will occupy a combined 2,000 sqm and will include a terrace with views of the runways and the Alps. The Senator lounge will accommodate 175 guests and the Business lounge 200.

Swiss is also modifying its on-board food selection on long-haul flights.

A statement said: "Swiss is expanding the range of its culinary offering, providing a wider selection of starters and adding a separate cheese course.

"The full meal service is also accompanied by a 'quick meal' option, which enables the customer to decide for themselves whether to enjoy their meal to the full or use the time to rest – an option that is particularly welcome on night flights."

Swiss CCO Markus Binkert said: "Our customers can enjoy all the appeal and advantages of business class travel at a very attractive price."

Last summer, Swiss launched new inflight services including allocated seating (see news, July 2014).

swiss.com

Graham Smith

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