Transavia premieres 'playful' branding

27 Jan 2015 by GrahamSmith

Budget airline Transavia has unveiled its new "playful" branding.

The design retains the carrier's green colour and its logo is still based on the letter 't' in a round shape.

However, both these elements have been redesigned and icons will be added to the underbelly of each Transavia aircraft.

Transavia new livery

Transavia new livery underbelly

The rebrand is the result of a collaboration between Dutch agencies Mirabeau and Studio Dumbar.

A statement said: "The key to Transavia's positioning is summarised as 'It's a pleasure'. This is not an external pay-off, but a leading principle for the company.

"The main objective is to offer and express hospitality and service in a manner that appeals to both leisure and business audiences. The design is playful, accessible and flexible, adapting easily to the diversity of physical and digital media."

Part of the Air France-KLM group, Transavia operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Schiphol and Paris Orly airports.

In September, Air France postponed the roll-out of Transavia in order to end a pilots strike that was costing it up to €15 million a day (see news, September 25).

Graham Smith

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