News

Cathay Pacific introduces new amenity kits

14 Jan 2015 by Clement Huang

Cathay Pacific has unveiled a new line of amenity kits available to first and business class passengers travelling on long-haul flights.

The new kits feature skincare products such as hand and lip cream from Australian brands Aesop and Jurlique.

Products will come in newly designed cases, with Aesop creating the first class kit, and Hong Kong design company Seventy Eight Percent responsible for the business class amenity case.

Female first class amenity kit

Female passengers in first class will receive a camel-coloured Aesop case with a unique stackable function, meaning return passengers will be able to attach the two kits together. Meanwhile male passengers will receive a grey Aesop case.

Stackable: First class female amenity kit

In business class, passengers will receive amenity kits designed by Seventy Eight Percent and filled with Jurlique skincare products. There are 12 colours available that will be rotated every month.

Business class amenity kit

Cathay Pacific’s general manager of product Toby Smith said: “We are very pleased to be continuing our collaboration with Aesop and Jurlique, and are also looking forward to working with a local brand in Seventy Eight Percent. When selecting our brand partners, we look for alignment with our own design principles which guide the way we shape our products to deliver a memorable travel experience for our passengers.”

Male first class amenity kit

A full list of the contents within each amenity kit is available below:

First Class Male Amenity Kit

  • Aesop grey top zip case
  • Aesop Camellia Nut Facial Hydrating Cream
  • Aesop Rosehip Seed Lip Cream
  • Toothbrush, toothpaste, mouthwash
  • Earplugs, hairbrush, sleeve and monitor-cleaning cloth

First Class Female Amenity Kit

  • Aesop Camel top zip case with button (from Hong Kong)
  • Aesop Camel top zip case with flap (to Hong Kong)
  • Aesop Camellia Nut Facial Hydrating Cream
  • Aesop Rind Concentrate Hand & Body Balm
  • Aesop Rosehip Seed Lip Cream
  • Toothbrush, toothpaste, mouthwash
  • Earplugs, cotton pad, hairbrush, sleeve and monitor-cleaning cloth

Business Class Amenity Kit

  • Seventy Eight Percent wash bag
  • Jurlique Natural Lip Care Balm
  • Jurlique Balancing Day Care Cream
  • Jurlique Citrus Hand Cream
  • Anti-skid socks, eyeshade, toothbrush, toothpaste
  • Earplugs and monitor-cleaning cloth

And what about Cathay Pacific’s sister airline, Dragonair? Well, the regional carrier will offer the business class amenity kit filled with Jurlique products to its first and business class passengers. The kits will however feature the airline’s own branding.

For more information, visit cathaypacific.com

Clement Huang

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