Starwood to double Four Points by Sheraton brand in China by 2018

18 Dec 2014 by Clement Huang

Starwood Hotels & Resorts Worldwide aims to double the number of Four Points by Sheraton branded hotels in China by 2018.

The announcement comes just weeks before the opening of Four Points by Sheraton Lingui Guilin, which increased the brand’s presence in China to 23 hotels.

Due to open on December 31, Four Points by Sheraton Lingui Guilin will offer 242 guestrooms and suites. It is situated in the heart of Longui, Guilin’s new business and administrative district.

An opening package is available, starting at RMB498 (US$80), which includes accommodation in a Comfort Room as well as buffet breakfast. The offer is valid until June 30, 2015.

Four more properties are slated to open in 2015 – in the southern manufacturing hub of Guangdong, Chengdu in the south-west, Baohe in Hefei, and Penghuin Taiwan.

“Four Points is one of Starwood’s key growth leaders in China,” said Qian Jin, president, Greater China, Starwood Hotels & Resorts Worldwide, Inc. "[It is] the primary focus for expansion is in China’s secondary and tertiary cities where demand for well-known global brands is on the rise.”

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Clement Huang

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