Hertz has opened more than 80 new branches in European cities this year as part of its expansion plans across the continent.
The car rental firm has in 2014 launched outlets in cities including Madrid, Oslo, Stockholm and Athens.
The openings are part of the company's growth plan to locate Hertz branches near to train stations, at airports and in city centres.
Michel Taride, group president of Hertz International, said: "The nature of travel is changing with people increasingly making impromptu journeys using multiple modes of transport.
"We are adapting by expanding across Europe, giving customers more choices and greater access to vehicles where it is most convenient."
Last month, United Airlines made Hertz its preferred car rental partner (see news, October 22).