Starwood will open its fourth property in the Colombian capital Bogota later this month.
W Bogota will debut on December 12, and will feature 168 rooms, an indoor swimming pool, 425 sqm of events space, Market Kitchen restaurant and Au Bar (opening in February).
The hotel is located in the city's Uasquen district, next to the upscale Hacienda Santa Barbara shopping centre, featuring a cinema, restaurants and bars, and over 20 jewellery shops.
W Bogota will become only the second W property in South / Central America (the other being W Santiago), although these will be joined by W Panama early next year, followed by two Mexican W hotels also set to open in 2015.
Starwood currently operates three other hotels in the Colombian capital - the Sheraton Bogota Hotel, the Four Points by Sheraton Bogota, and Aloft Bogota Airport.
Earlier this year Colombian airline and Star Alliance member Avianca launched direct flights between London Heathrow and Bogota, the only direct, non-stop flight between the UK and Colombia (see news February 5).