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Frasers revamps website to court “tech-forward travellers"

2 Dec 2014 by ReggieHo
Frasers Hospitality has re-launched its website with a whole new look designed by TravelClick and a range of built-in user-friendly search functions, filters and reservation options. To fully enjoy the functionality of the portal, you need to register as a member, and the process is free of charge. When that’s done, you can then not only browse through the group’s 92 properties worldwide, but also make bookings, manage your reservations, communicate your preferences and receive news on special offers and benefits. Frasers Hospitality new website 2014 With the expanded accommodation pages you can get to know more about each residence category offered by Frasers, and there are videos and interactive photo galleries that give you a feel of each property and the destination in which it is located. All these are complemented by interactive maps showing tourist attractions, and a blog with useful links to event happenings and recommendations by local staff. The website is also integrated with social media, including platforms such as Facebook,Twitter, Instagram, Pinterest and Google+. Choe Peng Sum, chief executive of Frasers Hospitality, says that the enhanced site aims to appeal to the “tech-forward travellers, no matter where and how they are connected to the website.” Frasers operates serviced apartments and hotel residences in 49 cities across Asia, Australia, Middle East and Europe. Its portforlio includes its top-line brands Fraser Suites, Fraser Place and Fraser Residence, as well as Modena by Fraser – serviced residences for the “the work-hard, play-hard business traveller” – and Capri by Fraser, offering hotel residences incorporating inspiring art and innovative tech. The website revamp initiative seems to reflect an ongoing industry trend to court millennial travellers, or at least those who are “millennial at heart”. For story about the topic, pick up a copy of the December issue of Business Traveller Asia-Pacific. To subscribe, click here. A spokesperson of Frasers Hospitality said to Business Traveller that the company “definitely had the millennials in mind when the new website was developed, which is why it is mobile-responsive for those who are used to getting things done on their mobile devices while on the go.” She also added that a mobile app is an idea being explored by the company. Visit fraserworld.frasershospitality.com Reggie Ho
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