Premier Inn has opened bookings for its latest London property, and the first under its new Hub by Premier Inn brand.
Hub London Covent Garden Hotel is located on St Martin's Lane and is set to open in late November, offering free wifi, 40-inch TV screens, Hypnos beds, under bed storage, pull-out desks, and ensuite rooms with dual showers.
Rooms will be “compact”, measuring just over 11 sqm, and will feature technology allowing guests to adjust lighting and temperature, and to browse and order from breakfast menus directly from a smartphone app.
Apple and Android versions of the app are now available to download, and also enable customers to book rooms, manage reservations, and check in online, although those without smartphones can still book via the group's website.
Premier Inn plans to open 11 properties under the new “Hub” brand across London and Edinburgh over the next three years.