Travelodge is opening ten hotels in Scotland at a cost of £75 million.
The locations will include the brand's fifth property in Aberdeen and hotels in Oban, St Andrews, Peterhead, East Kilbride, Falkirk, Hamilton, Wishaw, Motherwell and North Ayrshire.
Peter Gowers, Travelodge's chief executive, said: "There is a big opportunity to further expand in Scotland.
"At present, the value hotel market in Scotland stands at 14 per cent, compared to 18 per cent in England and more than 30 per cent in the US.
"By 2030, the budget hotel sector could account for almost a quarter of the UK market, with a similar level of growth expected in Scotland."
Travelodge opened its first property in Scotland in 1986 and now has 40 hotels north of the border.
Over the last year, Travelodge has invested £4 million into modernising over half of its Scottish properties with a contemporary look, included revamping rooms, bar cafes and reception areas, part of a wider £57 million refurbishment investment across the UK (see news, May 8).