Norwegian has vowed to put an end to "unreasonably high" transatlantic air fares as it celebrated the launch of its first flights between London Gatwick and the US.
The airline flew a B787-8 Dreamliner from LGW to Los Angeles on Wednesday, to New York last night, and will operate its third US service to Fort Lauderdale this afternoon.
Speaking at a launch event at Gatwick yesterday, Norwegian CEO Bjorn Kjos said he hopes to end the transatlantic dominance by certain airlines.
Norwegian yesterday held a launch event for its new transatlantic routes at Gatwick
He said: "The travelling public deserves affordable fares and flexible tickets across the Atlantic. The transatlantic market has for too long been dominated by a few large airlines offering unreasonably high fares and restricted ticket flexibility.
"We are very happy with the response to our service in the UK market with several fully booked flights in the coming months. We believe this proves that an airline offering quality flights at a low fare has been long awaited."
Norwegian is flying twice weekkly from Gatwick to Los Angeles and Fort Lauderdale and thrice weekly to New York.
In May, the airline signed an agreement to lease three B787-9 Dreamliners (see news, May 12).