Icelandair will begin a twice-weekly service to Birmingham next year.
The airline will fly a B757, seating 183 in a three-cabin configuration, between Reykjavik and Birmingham on Mondays and Thursdays from February 5.
The new service will provide an alternative option for those living in the Midlands who want to fly to North America, via Iceland, while bypassing London Heathrow.
Outbound flight FI494 will depart Reykjavik at 0750 and arrive in Birmingham at 1025, while return service FI495 will leave Birmingham at 1225 and land in Reykjavik at 1510.
Andres Jonsson, general manager of Icelandair UK, said: "We are delighted to announce Birmingham as our newest gateway in the UK. Our first route from the Midlands will not only open up opportunities of travelling to and from Iceland but also a refreshing and convenient way to North America."
Icelandair currently operates year-round UK services to/from Heathrow, Gatwick, Manchester and Glasgow. It launched its London Gatwick route in 2012 (see news, March 2012).