Firmdale to open eighth London hotel in June

29 Apr 2014 by GrahamSmith

Luxury boutique group Firmdale Hotels will open its eighth London property on June 1.

The Ham Yard Hotel is located on a 0.3-hectare site behind Piccadilly Circus that has not been used for 40 years and will have an “urban village” feel, Firmdale says.

Ham Yard Hotel room

The property contains 90 rooms and suites, a restaurant and bar with outdoor seating, drawing rooms, the Soholistic spa and gym, a 1950s Texan four-lane bowling alley with a bar and dancefloor, a 176-seat theatre/cinema, meeting space, 24 residences, 13 shops and a rooftop garden.

As with the other Firmdale properties, the interiors have been designed by brand owner Kit Kemp, known for her quirky, colourful approach.

Ham Yard hotel

Ham Yard hotel map

Its centrepiece will be a specially commissioned large scale bronze sculpture by Tony Cragg.

The group has seven other London hotels — Soho, Covent Garden, Haymarket, Charlotte Street, Knightsbridge, Dorset Square and Number 16 — and the Crosby Street in New York.

Graham Smith

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