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Lufthansa announces key improvements for 2014

10 Mar 2014 by Clement Huang

Lufthansa has outlined several product and service enhancements that are to be implemented later this year.

The airline will first enhance its current in-flight service on long-haul routes in business class with the introduction of a signature, more personalised food and beverage service that aims to rival that found in a top restaurant.

Lufthansa will test its new improvements over the summer and roll out across its long-haul network from 2015. This will coincide with the refitting of the new business class seat onto the carrier’s long-haul fleet. A total of 7,000 full-flat seats will be installed on 106 long-haul aircraft.

In addition, new amenity kits will be introduced from August 2014. Developed by luggage manufacturer Samsonite, the new kit will include personal care from Greek beauty brand Korres, which also provides amenities for Jet airways (see here).

The new premium economy class seats Business Traveller Asia-Pacific reported on last week (see here) will offer up to 50 per cent more room compared to economy class, and will be progressively rolled out over the next two years. The first aircraft to feature the new travel class will be the Boeing 747-8, which will take off later this October. Tickets will be available for purchase in May.

Passengers travelling on medium-haul flights, meanwhile, will have access to new entertainment offerings, as the airline is fitting 20 of its narrow-body Airbus A321’s with the BoardConnect in-flight entertainment system developed by Lufthansa Systems. 

In addition, fast lane will be introduced later this summer, which will be open to all HON Circle members, senators and first and business class passengers. Available at all intercontinental destinations and selected destinations in Europe, this added-value service will enable premium passengers to pass through security more quickly.

For more information, visit www.lufthansa.com

Clement Huang

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