Most airlines struggle to get passengers to pay attention to their pre-flight safety demonstrations.
But Air New Zealand is hoping to overcome this after hiring five supermodels to present a safety video while wearing swimwear on a beach in the Cook Islands.
Sports Illustrated regulars Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes front the carrier's new video and are joined by veteran supermodel Christie Brinkley, who makes a cameo appearance.
Jodi Williams, ANZ's global head of brand development, said: "The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination.
"It's exciting for us to release the full video and we hope it will encourage many viewers to consider a trip to the Cook Islands."
The Cook Islands is a key Pacific Island destination for ANZ. The airline has operated flights there for more than 40 years and in 2013 carried almost 200,000 people to there from Auckland, Sydney and Los Angeles.
Last month, ANZ announced an alliance with Singapore Airlines that will boost their capacity between the two countries by up to 30 per cent (see news, January 16).