Starwood teams up with Virgin Australia

18 Feb 2014 by GrahamSmith

Starwood Hotels and Resorts has partnered with Virgin Australia and added its Starwood Preferred Guest loyalty programme to the airline’s hotel portfolio.

Preferred Guest members are now able to transfer their points into Virgin’s Velocity Frequent Flyer points when they stay at any of Starwood’s 1,200 properties around the world.

These include the St Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton, Aloft and Element brands.

The conversion between Starpoints and Velocity points are at a 1:1 ratio. In addition, members will be entitled to 5,000 bonus Velocity points when they transfer 20,000 Starpoints or more in a single transaction.

Velocity Frequent Flyer now includes over 340 partnering brands, the widest range of any loyalty programme in Australia.

To celebrate the launch of the new partnership, Velocity Frequent Flyer members will receive a five per cent discount at any participating F&B outlets in Starwood properties in Australia.

And, SPG members will earn 2,000 bonus points for bookings up to March 31 on all Starwood hotels in the Asia-Pacific region.,

Clement Huang

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