KLM brings in payment via Facebook and Twitter

13 Feb 2014 by GrahamSmith

KLM passengers can now pay for flights using Facebook and Twitter.

Customers can book, rebook, make a seat reservation or arrange extra baggage through either social media platform.

The Dutch carrier employs social media agents who it claims answer about 35,000 queries a month. The airline has about 800,000 Twitter followers and last month welcomed its five-millionth Facebook fan.

The new payment method works when KLM sends a link to a customer in a private message on Facebook or Twitter; the customer can then select his preferred method of payment and complete the transaction.

Then, the KLM agent receives a message to say that payment has been received and the customer in turn receives confirmation of the payment.

In December, the airline completed installing its new ultra-slim "e-leather" seats across its fleet of short-haul Cityhopper Fokker 70 and Embraer 190 aircraft (see news, December 12).

Graham Smith

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