Hilton Worldwide has opened the first Hampton by Hilton hotel in central London.
The 297-room Hampton by Hilton London Waterloo is the largest of the brand's properties outside the US.
It is located close to Waterloo Station on the site of Partnership House.
Features include complimentary wifi and hot breakfast, a 24-hour snack bar and a fitness centre.
Faycal Bennani, general manager of the hotel, said: "Hampton by Hilton London Waterloo offers guests affordable accommodation, without compromising on location.
"With its extensive transport links and proximity to some of the capital's most famous landmarks and attractions, it's an ideal base for both business and leisure travellers coming to London."
Hampton by Hilton last month opened a property at Gatwick airport (see news, January 17).