Etihad launches limited edition amenity kits

4 Feb 2014 by GrahamSmith

Etihad Airways has launched a range of limited edition amenity kits for passengers travelling on longhaul services to and from its Abu Dhabi hub.

The airline will offer the new bags to those travelling in Diamond First, Pearl Business and Coral Economy.

Etihad First amenity kit

Limited edition: Etihad Airways’ new First amenity kit

It has partnered with Sougha, a social enterprise initiative that aims to preserve Emirati traditions and promote local artisans.

The amenity kits feature patterns of Sadou, a colourful, intricate and centuries-old Abu Dhabi weaving craft. These patterns are based on designs traditionally used on blankets, cushions and Bedouin tents.

Diamond First kits will feature exclusive products by luxury New York brand Le Labo, while Pearl Business kits will feature all-natural products by Athens-based Korres.

Etihad Business amenity kit

The carrier’s Business amenity kit

Etihad Economy amenity kit

Etihad’s Economy amenity kit

James Hogan, president and CEO of Etihad Airways, said: “We want our guests to experience the colourful and ancient culture of the UAE – a culture which is inherently part of our identity as the national airline of this diverse nation.

“These new kits not only enhance the Etihad guest experience, but are also a souvenir of the cultural traditions of this country and a way of supporting local craftsmanship.”

Graham Smith

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