United Airlines has opened a new Global Services reception lobby for its top frequent flyers at Newark Liberty International Airport.
The facility offers personalised check-in services and is located via the Premier Access entry at Door 4 of the airport's Terminal C mid-level departures area.
It is only available to members of the carrier's Global Services invitation-only rewards programme and to passengers travelling on long-haul international flights in United Global First.
United has expanded its tarmac transportation service to Newark
The reception area features four full-service check-in positions and provides direct access to four newly-constructed security lanes, which can be used either as TSA PreCheck lanes or standard lanes for customers who are not PreCheck-eligible, depending on demand.
Passengers using these lanes will have "convenient access to the United Club in concourse C-3".
Jimmy Samartzis, the airline's vice president of customer experience, said: "United's new Global Services reception area at our New York hub will enable us to provide the high level of service our most loyal customers expect, while the expanded number of security lanes will expedite screening for all customers."
The airline has also expanded its tarmac transportation service to the airport. Previously, it had only been available in Chicago and Houston.
The chauffeur service, operated using Mercedes-Benz GL-Class vehicles, is offered to some Global Services members and United Global First passengers who connect at Newark to a domestic or international flight.
Where possible, United staff surprise Global Services and United Global First customers with applicable itineraries who may have tight connections and will drive them across the tarmac to their connecting flights.
Last month, United introduced flat-bed seats in business class on its "Premium Service" routes from New York JFK to Los Angeles and from JFK to San Francisco (see news, December 2).