Ryanair has launched its latest customer service initiative - the ability to register personal details on its website for future use.
Customers can store their details using the 'My Ryanair' service, and access them when making bookings or checking in online at ryanair.com.
The carrier says that the service will help passengers "to make faster bookings and check-in quicker online", adding that those registering will also be able to access new business and family services when they are launched next spring, along with a forthcoming Ryanair app.
The registration service is the latest in a raft of enhancements rolled out by the low-cost airline, in a bid to improve its customer service image among travellers.
These include a 24-hour grace period for minor corrections to bookings, the introduction of quiet flights before 0800 and after 2100, an additional small carry-on bag allowance (measuring no more than 35 x 30 x 20cm), and a reduction in its boarding pass reissue fee from £70 to £15 for those checking in online.
In February Ryanair will also move to fully allocated seating policy, and the carrier says it will also reduce its standard airport bags fees “bringing them in line with competitor airlines”.