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Easyjet launches Chinese website

3 Dec 2013 by GrahamSmith

Easyjet has today launched a Chinese website to cater for the growing number of passengers from China who fly with the airline.

The UK-based carrier has seen bookings by Chinese citizens for travel on its European routes increase by a quarter in the last year.

Having already launched US, Russian and Brazilian homepages, easyjet.com/cn is the 22nd Easyjet homepage.

Easyjet\\\\\\\\'s Chinese website

The move coincides with Prime Minister David Cameron's trade mission to the region to boost trade ties between Britain and China.

Carolyn McCall, the airline's CEO, said: "This year Easyjet has seen a 25 per cent increase in bookings from China versus 2012.

"The demand from Chinese customers is predicted to continue to grow over the coming years which means that, with a dedicated homepage, Easyjet is ideally positioned to capture more of the market of the millions of Chinese who are travelling to and within Europe every year."

Cameron added: "As we compete in the global race, I welcome Easyjet's move to launch a dedicated Chinese homepage and their commitment to Visit Britain's China Welcome Charter, all of which underlines that Britain is open for business."

Last month, Easyjet announced it will launch two new routes from Gatwick to Brussels and Strasbourg in March (see news, November 19).

easyjet.com/cn

Graham Smith

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