British Airways has relaunched its shopping website under the brand name Gate 365 with a promotion of 500 Avios for each customer's first purchase.
Gate 365 is a revamped version of BA's eStore and provides the airline's Executive Club members with Avios points when shopping there. Only members who are resident in either the UK or US are eligible.
The relaunched site is also currently offering seasonal bonuses for purchases.
Gate 365 has hundreds of retailers, and acts as a portal whereby the visit to the website is tracked and then Avios earned on purchases (for charities there is a similar idea at easyfundraising.org, except that works for a nominated charity, or this excellent site http://uk.mall.dubli.com/).
Ian Romanis, BA's head of customer engagement, said: "The relaunch of eStore to Gate 365 is part of a range of enhancements we are making for our Executive Club members.
"With lots of big name retailers providing festive deals, this is a great time of year to shop and earn Avios through Gate 365. We expect many members will use the additional Avios they earn on the recently introduced option to save money on all short-haul flights from the UK. Its a great way to give and receive for Christmas."
The new site can be accessed at shopping.ba.com.