Best Western GB has launched "Diamond For Life" for the top tier of its loyalty programme.
Those members who have achieved Diamond status and maintained that status for two full years after qualification will now retain their status for life, even when they become inactve in the programme.
Diamond is earned by staying for 30 eligible nights in participating Best Western hotel(s) in one calendar year, athough note also that Best Western offers a status match if you are a member of "another hotel's loyalty programme and enjoy the equivalent of our Platinum to Diamond membership benefits". For details of that, click here.
Diamond membership benefits include:
- 15 per cent bonus points on every eligible stay at all participating Best Western hotels worldwide
- In-hotel member services including, subject to availability, a free room upgrade, early check-in and late check-out, free weekday newspapers, 15 per cent discount on hotel restaurant bills and partner stays free service. (Applicable participating hotels in the UK only, benefits in other countries may vary).
Free wifi is now offered in all Best Western hotels, details here.
Best Western allows members to earn points in a number of different airline programmes. Details of that can be found here. When the brand partnered with Virgin Atlantic, it produced a parody of that airline's ads whcih can be seen here.
The terms and condtions of the offer are:
- The membership scheme is run by Best Western (GB) and applies to participating Best Western hotels only.
- All benefits and services are subject to availability.
- Calendar year means a full twelve month period beginning on January 1 and ending on December 31.
- Eligible night means a full overnight stay at a participating hotel.
- Individual hotel terms and conditions apply.
- Best Western GB is entitled to deny or revoke membership to any customer at its sole discretion.
The mid-market brand, the largest hotel brand in the world, has 280 independently run hotels around Great Britain
Richard Lewis, Best Western GB CEO, said: "We are passionate about rewarding and recognizing our loyal customers with the status Diamond For Life, allowing these guests to maintain all their earned elite tier benefits for life.
"Not only will the status never be taken away but nor will the points. We currently have 670 Diamond For Life Best Western reward members in Great Britain and this number will continue to increase annually."
Tom Otley
