GLH Hotels has unveiled a new upmarket brand called Clermont with its first property in London.
GLH, which was formerly known as Guoman and runs the Thistle brand in the UK, said the first Clermont property would be a renovation of the existing Royal Horseguards in central London.
The property will be renamed Clermont London next year when it is due to reopen following the refurbishment.
It will be followed in 2016 by two further Clermont properties based in new developments in Singapore and Kuala Lumpur which will also both include residential apartments to be known as Clermont Residences.
Singapore-based GLH said it planned to launch 30 Clermont hotels over the next decade.
Mike DeNoma, CEO of GLH, said: "We're delighted to launch Clermont, our new luxury hotel and private residences brand and the first hotel brand to be announced by GLH.
"Clermont is a vibrant entrant to the global luxury hotel market and we are thrilled to announce today iconic new hotels and residences in a number of globally significant locations."
Clermont Singapore will be part of the Tanjong Pagar Centre development which will be the city’s tallest building at 290 metres when it opens in 2016.
During the same year, Clermont Kuala Lumpur is due to open within the Damansara City development in the Malaysian capital.