Intercontinental Hotels Group is to open a new Crowne Plaza property in central London.
Crowne Plaza London - Albert Embankment will have in excess of 130 rooms and a restaurant overlooking the River Thames.
A new-build operating under a franchise agreement with Cannon Corporate UK, the hotel is scheduled to open its doors in spring 2015.
Robert Shepherd, chief development officer at IHG said: "It's fantastic to be signing another great upscale hotel in this thriving part of London less than a year after IHG opened Intercontinental London Westminster.
"We have an enormous opportunity to build on what has already been achieved in London and we are showing no signs of slowing down."
There are more than 50 IHG branded hotels in London, while its Crowne Plaza brand's global portfolio has doubled in the decade since 2003 to nearly 400 hotels with a futher 97 due to open in the next five years.
Earlier this month, IHG announced that it will open a Crowne Plaza hotel in Lyon in early 2014 (see news, September 4).