To complement its growing footprint in China, Ritz-Carlton has launched a new Chinese website, along with a dedicated page on the popular Chinese micro-blogging site, Sina-Weibo.
The brand has a presence in six Chinese cities including Beijing, Shanghai, Hong Kong and Guangzhou, and by the year's end in Chengdu (see here) and Tianjin (see here) as well.
According to Ritz-Carlton, the new online tools were created based on results gained from a year’s worth of research to deepen the brand’s understanding of Chinese consumers. This included studies on how affluent consumers felt about Ritz-Carlton’s digital presence compared to its competitors, and how to create a content structure and website navigation system that would appeal to Chinese consumers.
The hotel group has also taken advantage of the growing popularity of social media, which has emerged as a powerful communications tool in China. Sina-Weibo is one of the most widely used websites in China, with over 30 per cent of internet users subscribing to the channel since its inception in 2009.
Having a presence on the social platform enables Ritz-Carlton to reach a local audience of more than 500 million registered users.
Visit the new Chinese website at www.ritzcarlton.com/zh-cn and the Sina-Weibo page at www.weibo.com/ritzcarlton.
For more information, visit www.ritzcarlton.com
Clement Huang