News

BA Executive Club Bronze members given priority boarding

24 Jul 2013 by GrahamSmith

Bronze tier level members of British Airways' frequent flier programme can now take advantage of fast-track priority boarding, it was announced today.

The move means that, on all BA flights, Executive Club Bronze members can board immediately after First, Club World and Club Europe ticket holders.

The carrier said it has introduced the new policy to add additional value for Bronze cardholders buying their tickets with BA and also for Ruby cardholders, the equivalent Oneworld tier.

Frank van der Post, BA's managing director, brands and customer experience, said: "Given how much our premium customers value priority boarding, we're delighted to offer this same privilege to our Bronze Executive Club members.

"We believe it will give our Bronze cardholders greater recognition and encourage Executive Club loyalty, as well as give them a head start on every flight they make."

Advantages already available to Bronze members include avoiding airport queues by using Club World and Club Europe check-in desks, regardless of what class of ticket they buy and reserving seats on BA flights free of charge from seven days before departure.

Earlier today, BA announced it will deploy an A380 superjumbo on its Heathrow to Johannesburg route from February (see online news, July 24).

ba.com

Graham Smith

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