Hilton Worldwide today launched its Doubletree brand in Poland with the opening of a hotel in Lodz.
The 200-room Doubletree by Hilton Lodz overlooks Poniatowski Park and is within easy reach of the city's business district.
It is also just six kilometres away from W Reymont International Airport.
The new-build was erected on the site of the Lodz Film Studio and pays tribute to the golden age of Polish cinema.
Its 8,000 sqm glass façade depicts a scene from one of the many Polish film masterpieces to have emanated from Lodz's famous "Dream Factory" studios.
Once inside, guests continue their journey through cinematic history with guest rooms featuring film motifs, while its swimming pool forms a visual tribute to the works of Oscar-winning director Roman Polanski.
Simon Vincent, president of EMEA for Hilton Worldwide, said: "Hilton Worldwide has a long history of association with the film industry and DoubleTree by Hilton Lodz builds on this heritage in an important European market.
"Over the last six years, we have expanded our Polish portfolio with openings in some of the country's most visited cities including Gdansk, Krakow and Warsaw; with increasing interest in destinations across the country the new hotel in Lodz marks a superb debut for DoubleTree by Hilton."
In May, the Doubletree by Hilton was launched in Australia (see online news, May 28).