Accor to open Ibis Styles property in Birmingham

9 Jul 2013 by GrahamSmith

Accor has announced it will open an Ibis Styles property in Birmingham.

The Ibis Styles Birmingham Centre hotel, which opens on September 6, is located on Lionel Street in the city centre and was previously a Holiday Inn Express.

It will be operated under a franchise agreement with Mitchells & Butlers Retail Ltd.

Thomas Dubaere, Accor's UK and Ireland managing director, said: "The hotel fits with our strategy of investing and opening in key city-centre locations across the UK and is a testament to Accor's strong development pipeline.

"We are well on track to achieving our target of 10,000 new rooms by 2015."

In May, Accor told Business Traveller its plans for more than 150 upmarket Pullman hotels by the end of the decade, including up to ten in the UK (see online news, May 28).

Accor currently operates 197 hotels across the UK and Ireland.

Graham Smith

Loading comments...

Search Flight

See a whole year of Reward Seat Availability on one page at

Business Traveller April 2020 edition
Business Traveller April 2020 edition
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below