Easyjet launched its loyalty card programme, designed for frequent travellers looking to benefit from priority check-in and boarding facilities, in 2008.

The Easyjet Plus card gives passengers the same benefits enjoyed by Speedy Boarding Plus customers on all flights taken, for what was then an annual fee of £100 (plus a £25 joining fee). The programme also made discounts available for colleagues, friends and family, and a child card available for £25.

The Plus pass now has no joining fee and costs £149 per year. Friends, colleagues and family can be added for £89 each.

As well as Speedy Boarding, the card entitles passengers to a dedicated check-in desk that allows for a fast luggage drop and exclusive offers and discounts.

Easyjet Plus passengers automatically receive the best seats via allocated seating.  For details of how this was introduced, click here and here.

While all passengers on the carrier are allocated seats with the option to upgrade to a paid-for choice of seat – at £12 for extra leg room seats, £8 for upfront seats (rows two to five on the carrier’s A319 aircraft and two to six on its A320s), and £3 for any other seats – these costs do not apply to Plus cardholders.

Easyjet Plus customers are also promised advance notice about the airline’s sales and new destinations.

Lastly, the new rules for cabin luggage, set to come into force in July 2, do not apply to Plus passengers.

Under these rules, the airline guarantees that any passengers who take on board a bag no bigger than 50cm x 40cm x 20cm will be able to keep their luggage with them in the cabin.

The current maximum size permitted – 56cm x 45cm x 25cm – will remain unchanged, but passengers carrying bags bigger than 50cm x 40cm x 20cm on busy flights will run the risk of being asked to put their bag in the hold.

Plus passengers, on the other hand, can continue to take on the maximum size bags permitted with no danger of their luggage being placed in the hold.

For more information, visit easyjet.com.