Virgin Atlantic has announced a new partnership with the Sustainable Restaurant Association, which will see the airline’s worldwide caterers “assessed against a consistent set of wide ranging sustainability criteria”.
Last year Eurostar became the first transport provider to partner with the SRA (see online news October 31, 2012), and Virgin says that its initiative is “a first for the airline industry”.
The association works with over 1,000 UK restaurants, awarding ratings according to their performance against “a wide range of criteria covering 14 areas of sustainability”.
Virgin says that the partnership is part of its Change is in the Air programme, which will see all of its caterers rated by the SRA by the end of 2013.
Commenting on the initiative Reuben Arnold, director of customer experience at Virgin Atlantic said:
“Value for money and quality of product are of course hugely important factors, but our passengers now rightly demand that we look beyond that and ensure we are making the most sustainable choices. The SRA ratings will allow us to understand how we and our global suppliers are performing on this front, and how to work closely together to drive improvements.”