The new Nadler Soho hotel will open its doors in May, co-inciding with the renaming of the Base2Stay brand under Nadler Hotels.
Base2Stay launched in 2006, and currently operates two hotels in London’s Kensington and Liverpool's Ropewalks district. The original London property will now be rebranded as the Nadler Kensington, although the Liverpool hotel will continue to be branded as a Base2Stay, and “become the flagship of the group's regional business”.
According to the press release the Nadler Hotels offering (named after CEO Robert Nadler) “is all about delivering four-star rooms, with five-star service, at three-star prices”.
The new London Soho property is housed within a converted building (with an added extension), and will feature 78 rooms, some of which will include terraces courtyards or views of Soho Square.
Room facilities will include a “mini kitchen” with microwave, fridge and kettle, Nespresso machines and free wifi (with an option for paid for high-speed broadband internet at £1.95 per hour or £5.95 for 24 hours).
Room categories start from the Soho Single (with a four foot-wide bed "with access from one side only, making them a great choice for solo travellers or an economic alternative for couples"), through a total of eight room types and bed sizes including the Small Double, Standard Double, King / Twin Double, Superior, Deluxe, Nadler Deluxe and the Carlisle Suite.
The hotel will not offer a restaurant or bar – instead the property’s equivalent of the concierge (“Local Ambassadors”) will “provide introductions to the best bars and most exciting restaurants, and share insider knowledge on where to go and what to do in the local community”. Continental breakfast can be delivered to rooms for £7 per person.
Commenting on the new hotel and change of branding, CEO Robert Nadler said:
“Nadler Hotels is an evolution from the successful Base2Stay concept. All the core values and services remain the same though the new name better reflects the demands of the London and international market.”
Business Traveller last reviewed Base2Stay Kensington in 2009 – to read this review click here.
For more information visit thenadler.com.
Report by Mark Caswell