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Alex on... the relevance of airline alliances

13 Mar 2013 by Alex McWhirter
Sixteen years after the formation of Star Alliance one has to ask whether alliances are still relevant. When Star, the first airline alliance, was launched in Frankfurt back in 1997 the aviation world was a very different place. Its five founding members Lufthansa, United plus Air Canada, Thai Airways and SAS thought the sun would shine forever. To read Alex's blog in full, visit theĀ businesstraveller.com forum.
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