Lufthansa introduces personal assistants in Asia

20 Feb 2013

Lufthansa has launched its new personal assistant service for its first class passengers within the Asia-Pacific region in an effort to upgrade its ground services. 

With this new service, first class passengers will have a dedicated personal assistant before taking off and upon landing at Hong Kong, Shanghai Pudong, Singapore, Bangkok, Kuala Lumpur, Tokyo Narita and Ho Chi Minh City airports. The personal assistant will escort the passengers through all formalities, such as check in, immigration and security procedures, attend to their requests as well as help with luggage pick up at the final destination. The personal assistant will also be on hand when flights are delayed or disrupted.

The carrier introduced dedicated personal assistants in January this year in Europe and is now expanding the offering to Asia.

Lufthansa has consistently been upgrading all aspects of its service touch points, from technology to the onboard experience. Over the past two years, the carrier introduced new business class seats (see story here) and first class seats (see story here) as well as providing its boarding passes via the Passbook app (see story here) in order to stay ahead of the curve.

For more information, visit 

Alisha Haridasani

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