Starwood expands Asian footprint

30 Jan 2013

After a robust 2012 that saw the signing of 131 new hotel management and franchise agreements, Starwood has revealed its hotel expansion plans this year, numbering over 25 in Asia alone.

“Whether it’s manufacturing in Vietnam and Bangladesh, outsourcing and mining in the Philippines or renewed tourism interest in Myanmar or Sri Lanka – these present us with a strong growth trajectory in this region for the next years,” says Matthew Fry, senior vice president, acquisitions & development, Asia-Pacific. 

Launches are across the hotel giant's nine brands, and include the following.

From the Luxury Collection, in Asia Starwood will open The Castle Hotel in Dalian, China and Vana Belle in Koh Samui, Thailand. The W brand will also make its debut in Mainland China with the W Guangzhou.

W Guangzhou

In China, The Westin brand will see properties in Haikou, Sanya, Chongqing and Qingdao start up. The Westin Singapore Marina Bay is also poised to welcome guests in 2013.

The Le Méridien brand, meanwhile, will open its doors to the public in Zhengzhou and Jiaonan, China; Saigon, Vietnam; Chennai and Mahabaleshwar in India and Dhaka, Bangladesh. 

Le Méridien Mahabaleshwar Resort & Spa

The Aloft brand will establish itself in Kuala Lumpur in Malaysia, and Ahmedabad and Bengaluru in India.

The Sheraton brand demonstrates very strong growth, particularly in China, where there are 57 Sheraton hotels now operating and another nine expected in 2013. Among these is the intriguingly designed Sheraton Huzhou Hot Spring Resort. 

Sheraton Huzhou Hot Spring Resort

Globally, this year Starwood properties are expected to open in Tajikistan, Peru, Brazil, Mexico, Panama, Abu Dhabi, Switzerland, Hungary, Turkey and Saudi Arabia. 

For more information, visit

Alex Andersson

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