Park Inn by Radisson to open in Astana

21 Jan 2013 by ReggieHo

The Carlson Rezidor Hotel Group has announced the opening of a brand-new mid-market hotel in the Central Asian country of Kazakhstan. The Park Inn by Radisson Astana is scheduled to open its doors on April 15 this year in the Kazakh capital of Astana, the first international-brand mid-range property in the city.

The new-build hotel will offer 248 spacious guestrooms designed in a clean, modern style with splashes of bright colour, and equipped with the latest hardware, including high-speed wifi access and flatscreen TVs.

Hotel facilities include a restaurant, lobby bar, coffee shop and fitness centre, and 12 meeting rooms ranging in size from 31 sqm to 176 sqm will be available, complemented by a hotel team dedicated to assisting in arranging business meetings and organising work space.

The overall design of the hotel interior is bold and modern throughout, a fresh departure from the existing imperial Russian-styled competition. Jesper Francl, general manager of Radisson Hotel, Astana, the Rezidor Hotel Group’s other Astana property located right next door, is also responsible for Park Inn Astana by Radisson.

He is excited by the potential of the new mid-market brand: “It’s a new product, and will allow us to get a good share of the mid-market sector. We are currently in the process of rolling out a marketing plan, because it’s a new product and there are no other international hotels in this mid-range sector in Astana.”

The timing is fortuitous, because last November Astana was chosen to be the host of World Expo 2017, resulting in an explosion of interest in the little-known Kazakhstan capital, which is located in the middle of the country’s central steppe region. Park Inn Astana is now in a perfect position to establish itself at the forefront of this important sector ahead of any rivals that follow.

The hotel’s central location is also very convenient. It is situated beside the Esil River, which divides the old city from the gleaming new super-structures of new Astana on the river’s left bank, making it easy to access either area. It also stands adjacent to the high-end Radisson Hotel, Astana, which itself is part of the enormous Arman Business Centre, one of the largest business complexes in the city.

“Our location is a really big advantage, and being next to a major business centre is another strong feature,” says Francl. As the plans develop for the burgeoning infrastructure that Astana will build to support its World Expo extravaganza, it has emerged that a light-rail network will be built connecting the entire city – with one line running right past Park Inn Astana’s front entrance.

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Jeremy Tredinnick

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