The German hotel group Maritim Hotels has appointed a specialist Indian chef at its hotel in Hanover to produce food tailored to the tastes of the many Indian guests it is receiving.
This move is part of a wider programme Maritim has initiated to provide improved international food options for its growing number of travellers from Asia and other parts of the world. Many of the group’s hotels already serve a range of Asian breakfast specialties.
The group says that the Asian travel market to Europe is growing rapidly and is expected to reach €156 billion (US$204 billion) by 2020.
“International travel patterns are changing and we are seeing a dramatic increase in guests from Asia, India and Latin America,” says Mark Spivey, director of international sales at Maritim hotels. “We fully understand the specific requirements and importance of food preparation in different cultures and aim to be able to meet the needs of all guests.”
Of the European nations, Germany receives the second largest amount of visitors from India after the UK. Indian businesses are investing in IT, pharmaceuticals, automotive and machinery manufacturing, and renewable energies in Germany.
In August last year, Hilton Hotels & Resorts launched its “Hilton Huanying” programme which aims to make Chinese travellers more comfortable when abroad, and includes offering food tailored to Chinese tastes (see here). Other hotels, such as the Hotel Plaza Athenee New York and The Landmark London, have also begun serving a Chinese breakfast.
For more information, visit www.maritim.com