BA launches Windows 8 app

5 Dec 2012 by BusinessTraveller

British Airways has become “one of the first airlines in Europe” to launch a Windows 8 app.

According to the carrier the new application features “easy to use navigation, stunning images, interactive maps, the latest fares, and travel snippets from customers with ‘insider advice’ from destinations they’ve flown to using British Airways’ Perfect Day social media and mobile service”.

Customers using the app on touchscreen tablets and laptops can swipe from one feature to the next, and the app also makes use of the new operating system’s “Share and Search” functionality, enabling users to “access content in the app from across the PC and share instantly”.

The new tiles functionality on the Start screen also allows users to see information such as the latest prices, weather, etc without having to open the app.

Commenting on the launch, British Airways’ digital marketing innovation manager Richard Bowden said:

“Our relationship with Microsoft continues to excite, because of our shared desire to innovate and use technology to explore new ways to improve the customer experience.

“We believe our new integrated app delivers an exciting experience to users of Windows 8, giving British Airways customers a new way to explore and book the destinations we fly to every day.”

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Report by Mark Caswell

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