THAI Airways has beefed up its portfolio of co-branded credit cards, joining hands with the retail finance company AEON Thana Sinsap to launch the AEON Royal Orchid Plus Platinum Card.
AEON executives say the firm, which is marking two decades of operations in Thailand, boasts over six million customers, and is targeting to issue 160,000 cards to this high-spending clientele in the next five years.
The card awards one air mile for every 20 baht (US$.64) charged to it. If any purchase is made with the card within 30 days after its approval, 2,000 bonus miles will be awarded to the cardholder, who will also recieve 2,000 bonus miles for every four flights with the carrier.
“There are more privileges such as access to THAI’s Royal Silk Class lounges at Survarnabhumi Airports, among others, and cash back deals at selected restaurants, hotels, car rental companies and shops, Danuj Bunnag, THAI executive vice president, commercial department, adds. “And finally, we will have lucky draws for trips to Sapporo and Japan between December of this year and March 2013.”
To sweeten the welcome, those who make purchases within the first billing cycle will receive a luxury travel bag as well as a domestic air ticket if they spend 100,000 baht (US$3,233) within a limited time period.
Other entities that THAI’s Royal Orchid Plus (ROP) frequent flyer programme has branding tie-ups with are Citibank and Visa.
Last year, ROP enhanced its membership status, introducing a new elite invitation-only tier, Platinum, (see news). However, one does not have to be in this category to apply for the new card.
Margie T Logarta