Langham Hospitality Group will open two new properties – Langham Place and Eaton Luxe – in the east coast Chinese city of Qingdao during the third quarter of 2013, responding to the growing number of travellers visiting the city and rising demand for accommodation.
“In 2011, domestic arrivals to Qingdao reached almost 50 million with a 13 per cent growth year on year, whereas international arrivals hit 1 million – a 7 per cent increase from 2010,” said Simon Manning, vice president of sales and marketing for Langham Hospitality Group. “We see a huge potential in Qingdao.”
The two properties occupy adjacent towers in Rio Carnival, a new waterside residential, commercial and dining complex under development in the city. “Langham Place and Eaton Luxe not only address the demand for hotel accommodation, but also fit in strategically into the multi-functional complex of the Rio Carnival, the new landmark in Qingdao,” said Manning.
Rendering of the two hotel towers and the new Rio Carnival complex
The 200-room Langham Place will be aimed at guests who are adventurous, seek creativity and are young at heart. It will feature Langham group’s Chuan Spa and Ming Court restaurant. The sister branch of Ming Court in Langham Place, Hong Kong, has two Michelin stars. The Qingdao property will also have two ballrooms and other function rooms equipped with high-tech facilities (read a review of Langham Place Beijing Airport here).
The 500-room Eaton Lux will target guests who are seeking comfort and convenience, along with fun and affordability. A spokesperson for the group said it will have smart, stylish design and offer a sense of sustainable and balanced living. It will feature two ballrooms and Yat Tung Heen restaurant, which also has a Michelin starred branch in Hong Kong.
Located about 750km north of Shanghai, Qingdao is one of the world’s ten largest seaports. Part of the city is designated as a Special Economic and Technology Development Zone. Major industries include electronics, telecommunications, pharmaceuticals and ship building (read a Business Traveller introduction to Qingdao here).
According to China Daily (see here), Qingdao is currently introducing policies and offering a range of incentives to attract international firms, particularly Fortune 500 companies, to set up research and development facilities in the city.
This follows the Ministry of Science and Technology’s announcement last December, in the Foreign Direct Investment Industry Guidelines 2011, that it would lift the limits on foreign investment in research in China.
For more information, visit www.langhamhotels.com