In Singapore, British Airways (BA) is launching its On Business loyalty programme, which is aimed at small and medium-sized enterprises (SMEs).
The programme is intended to provide SMEs with the chance to participate in a loyalty programme, since a lot of them do not have large numbers of employees flying regularly and so cannot bargain for benefits such as reduced airfares under a regular corporate loyalty account, as a larger company would.
On Business can be joined by any business with two or more employees. Unlike with a larger corporate loyalty account, the members still pay listed fares.
Employees of the member company gain points for any flight booked through BA’s website, a booking office, or a travel agent in any country. The company can then pool different member’s points together. The points can then be redeemed for upgrades, reward flights (subject to applicable taxes, fees and surcharges) and hotel accommodation.
“On Business provides senior executives, CEOs and middle management at small and medium-sized enterprises with the opportunity to enjoy excellent perks” said Nick McGlynn, BA’s regional general manager, South East Asia. “British Airways is committed to helping SMEs. Face-to-face meetings can be so important for business and smaller companies often have very tight travel budgets. On Business allows SMEs to earn points quickly and spend them flexibly.”
BA is currently offering new members of the programme triple points for the first six flights taken within the first year of membership.
For more information, visit www.ba.com