Air Pacific unveils new livery, name and A330 seating

11 Oct 2012 by BusinessTraveller

Fijian national carrier Air Pacific has unveiled a major rebranding programme, including a new livery, new seating on forthcoming A330 aircraft, and a return to its former Fiji Airways name.

The airline is set to take delivery of three new Airbus A330 aircraft next year, replacing its B747-400s, and featuring economy and business class seats designed by Zodiac Aerospace / Weber.

The new cabins will feature individual in-seat power and “one of the most advanced in-flight entertainment systems flying today, designed and installed by Panasonic”. Economy seats will offer a 7.5-inch recline, while the business class product will feature a 76-inch bed and 60-inch seat pitch.

Ahead of the delivery of these new aircraft Air Pacific has also announced plans to return to its Fiji Airways branding, last used in 1951.

As part of this rebranding the carrier has unveiled a new livery, featuring three Masi motifs. A ‘Teteva’ symbol designed by Fijian Masi artist Makereta Matemosi has been created to represent “the friendliness of Fijians and their deep caring nature”, and will feature on the aircrafts’ tailfins and in the carrier’s new brandmark.

A ‘Rova’ motif will be emblazoned on the aircrafts’ engines, and a ‘Makare’ motif will feature around the border of the tailfin’s Teteva symbol, evoking “the allure of clear water flowing on a white sandy beach”.

The rebranding programme is set to be completed by the end of 2013.

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Report by Mark Caswell

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