A new private members’ club has opened in London’s Mayfair, and is looking to fill the gap between a business centre and a boutique hotel.
Adam Blaskey, CEO and founder of the Clubhouse, came up with the idea when he became tired of having meetings in coffee shops and hotel lobbies. He says that creating a space in central London where people can meet and work in comfort and privacy is the aim of the Clubhouse, and is targeting people who “work from home or are travelling in to London”.
Blaskey describes the space as having an “anti-office” feel, balancing the look of a serviced office with a boutique hotel environment by having comfortable chairs, neutral decor, shower facilities, branded mugs and stationery, and plenty of art and books on display. The contemporary work on show is all for sale and comes courtesy of the Broadbent Gallery in Notting Hill.
There are four meeting rooms plus a boardroom, which seats 12. The meeting rooms can seat from six to eight people and have both round and long tables. All spaces are equipped with flatscreen TVs and audio conferencing, and there is wifi throughout the club. The gallery can be used for seminars and product launches and the main venue on the first floor can be used for larger events and receptions. Upstairs there are 24 “hot desks” with power points, wifi and stationery.
A six-person meeting room cost £35 per hour or £245 for the whole day, while an eight-person space costs £45 per hour or £315 for the day. The Boardroom costs £55 per hour or £385 for the day. The main gallery area can be hired out for £125 per hour, £440 for a half day or £875 for a full day.
Catering is done in a partnership with Matthew Foxon, head chef at the Criterion restaurant in Piccadilly, and ranges from light breakfasts (£4.50 per person) and lunches (£7.50 per person) to three-course meals and champagne receptions.
Blaskey says there will be a range of member events in the coming months, including book launches, screenings and art exhibitions, with authors and artists on hand to discuss their work. There is also a concierge service and a number of partnerships with local hotels and other private clubs in the works.
Expansion is already on the agenda for Blaskey and his fellow investors, with locations in the City, Canary Wharf and near major transport hubs in London already being targeted. Locations in residential areas outside of the city and throughout Europe are also being discussed.
Prices are £30 for Day membership, £1,595 per year for Club, and £2,145 for House membership. Club members can use the facilities up to 75 days per year with priority bookings for meeting rooms. House members have unlimited access and includes a full range of services.
A £250 joining fee is applicable for Club and House membership. Members can bring up to two guests at any time for free, while any additional guests will be charged £5. Corporate memberships are also available and range from £2,695 per year for Club membership, to £3,905 for House membership. This entitles five employees to access.
The Clubhouse, 11-13 Grafton Street, London, W1S 4EW, is open from 7.30am-7pm and is able to hold external events after hours. Tel +44 (0)20 7183 7210. Tours and free trials can be arranged online.
For more information visit theclubhouselondon.com.
Report by Scott Carey