Air France to revamp B777 premium cabins

21 Sep 2012 by BusinessTraveller

Air France says it is to invest “several hundred million euros” redesigning the first and business class cabins on its B777 aircraft.

Few details have been released regarding the specifics of the redesign, but the carrier says the aim of the revamp will be to “reposition its products and services at the best possible level in the industry”, and to “make its fleet a reference in terms of comfort, service and in-flight dining”.

The business class and La Premiere (first class) cabins on Air France Boeing B777 aircraft will be redesigned from 2014, with the carrier saying it has questioned a “large panel of frequent flyers” about their “expectations and opinions in an aim to determine the main lines of a more upmarket positioning of the Company’s products and services”.

Ahead of this, Air France is revamping its mid-haul premium in-flight meal offering from this winter, offering business and premium economy passengers “more flexibility and more attention”.

The carrier says it will also offer a “world exclusive digital press offer free of charge” to all customers from next year, allowing passengers to “download and store the day’s newspapers and magazines on their tablet or smartphone before their flight”.

Earlier this year Air France announced new in-flight and ground initiatives including the introduction of paid-for a la carte meals in economy, and new self-service kiosks at French airports allowing passengers to print out their own baggage labels (see online news July 27).

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Report by Mark Caswell

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